BIS is one of most classic chocolates in Brazil. But the brand has never directly engaged with gamers, a significant portion of our consumers. So, to connect with this community, we turned an old-school chocolate into a 8-bits games, actually, 8-BIS games! The first and probably the last 8-BIS game in history.
We created three 8-BIS games based on classic games: Bis Invaders (Space Invaders), Bis Goal (Pong), and Bis Bricks (Tetris).
Three artists from the CCXP were invited to created the posters for the games, following the visual language of the 8-bit gaming era with their own style.
The players with the highest scores in the ranking won tickets to face the final boss, a giant arcade, at the biggest Geek culture event in the world: Comic Con Experience.
Client: Mondelez / Agency: DAVID