In the 1980s, to get a better reception, Brazilians put Bom Bril on their TV antennas as it was believed to improve the broadcasting signal reception. If Stranger Things fans want to have a sneak peek on what’s coming next season, they just have to do the same with their mobile phones.
We released a film to explain the activation and to guide the viewers through the app to learn how to tune the exclusive content using only a steel wool. When the app could detect the presence of a metal magnetic field, it would release the content and previews of season three.
A Guinness Record winner for being Bom Bril’s face on TV commercials for over three decades, Carlos Moreno is loved by every brazilian. In Stranger Antenna, he impersonates more than 15 different brazilian’s 80s celebrities mixed up with Stranger Things 3 characters.
At the last day of transmission, all the campaign characters with some others brazilian famous singers from the 80’s appeared singing along in a charity concert that has put everybody together for Hawkins.
Cannes Lions / D&AD / Brazil Creative Club
Client: Netflix / Agency: AKQA