Client: Forbes . Agency: Ogilvy & Mather
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The gender gap is an issue in almost every country, but still, a lot of people seem not to understand the real impact of it. To make it clearer and unquestionable, we created the female versions of the richest men in the Forbes list and showed how many positions they would lose only because of their gender.
To continue with the gender gap discussion, Forbes Brasil has created a second print campaign. This time, the main point was to show how the most successful brands created by men could have not come to life if they were idealised by women, due to the disparity of resources normally given to both genders.
Cannes Lions / One Show
Client: Forbes / Agency: Ogilvy & Mather