In 2022, Burger King Brazil launched the Ribs Whopper, which in the end was just rib-flavored, as it wasn't made with actual rib meat. Consumers complained heavily to PROCON, the government agency that investigates misleading advertising. Well, they managed to get our Ribs Whopper off the market. Two years later, BK made a new sandwich, the Ribs King, and the campaign was a big thank you to PROCON because if it weren't for them we would never have launched this delight.
Client: Burger King / Agency: DAVID