The gender gap remains a pressing issue in almost every industry. Despite this, it seems to be largely ignored and still a monumental regressive behavior of most of the companies all around the world. To highlight this disparity, startling female versions of the richest men on the Forbes list were created to show just how much their rank would decline based solely on their gender.
Our goal was to use 3D realistic modeling to imagine how the billionaires would look like if they were born women. So we couldn't simply change their hair and put the right clothes and accessories on them. We wanted to recreate everything from scratch and make it look real. Check below a video of the process.
As a result of such impact images to demonstrate how gender would effect directly the fortune of the richest people on earth, this 3 print ads gained attention around the globe.
Cannes Lions / D&AD / One Show / London International Awards / Wave Festival / Lürzer's Archive / Brazil Creative Club
Client: Forbes / Agency: Ogilvy & Mather