The treatment for cancer may be one of the most outrageous life challenges for children, as it seems to take them away from the world as they know it. With that in mind, Graacc along with Cartoon Network has created a call center full of cartoon characters in order to raise awareness to world cancer day and give the patients support during chemotherapy.
Several voice actors of different cartoons characters volunteered themselves to be part of this activation to chat with the children from GRAACC.
Mockups phones were created inspired from the cartoons shows so children could receive and make calls to chat with their favorite character.
Cannes Lions / Clio Awards / El Ojo / Prêmio Colunistas
Client: GRAACC / Agency: Ogilvy & Mather