Fusion DNA is a Limited Edition of an energy drink that features data from Rainbow Six Siege game, stored in trillions of DNA Drive molecules. All data about the game has been coded in microscopic DNA particles and inserted into the liquid of 1,500 cans that were distributed to the game’s fans.

Check out the online activation movie below.

The world's first drink with esports stored in DNA.

Due to this innovation, we made the product itself become media and a desired object among the game community. Watch below the scientists that were behind this achievement explain about the process.

A lot of information about the game storage in DNA molecules.

Fusion worked in partnership with Ubisoft to create an archive of all information about Rainbow Six Siege, full list of agents, maps, equipment, game modes and even included iconic championship final decisive plays that was storaged in the beverage.

All content about the project and the archived information in DNA can be found at fusiondna.com.br

Client: Ambev / Agency: AKQA