A soviet ghost radio called UVB-76 was created during the cold war, and is still broadcasting codes to this day. To launch "Call of Duty Black Ops: Cold War" in Brazil, we broadcast an identical radio transmission with coded award vouchers which could be used in the game. Of course, consumers had to crack the codes first.
We recreated the look of a soviet radio from the Cold War Era to broadcast the codes. Just access the url www.radiofantasma.com.br and stay tuned to decipher the codes and win the prizes.
Brazil Creative Club
Client: Activision / Agency: CP+B